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January 15, 2016

Green Week update: 14 January 2016

Please note:

The opening tour of the International Green Week 2016 commences on Friday, 15 January, at 8 a.m. in the Floral Hall, No. 2.2 (entrance to Hall 7, opposite the CityCube, Messe Berlin). At about 9.15 a.m. the opening ceremonies will take place on the stand of the partner country Morocco (Hall 18); followed at around 9.35 a.m. by brief statements to the press by Federal Minister Schmidt and Berlin’s Governing Mayor Müller. The ministers of agriculture from many countries will be welcomed during the tour, and the presenter and singer Michelle Hunziker will be appearing on the combined Swiss stand as brand ambassador for Swiss cheese (approx. 9.05 a.m.). Holders of press accreditation for the Green Week may join the tour.

Federal President Gauck attends Green Week for the first time

“There are a number of different reasons why I am here. One of them is quite banal: I have never been to this event before, although I am aware that it is one of the most important trade shows anywhere in the world for the industry” With these words Federal President Joachim Gauck greeted the assembled media representatives during his visit to the hall of the Federal Ministry for Food and Agriculture at the International Green Week Berlin 2016. After having gained some initial impressions he paid tribute to the achievements not only of German agriculture and the country’s food industry, but also those responsible for this event. Christian Schmidt, Federal Minister for Food and Agriculture, handed the minister a gift in the form of a basket of delicacies from various German states. The Federal President was welcomed by the CEO of the Berlin fair’s organisers, Dr. Christian Göke.

Large declines in agricultural incomes

The traditional question and answer session with the Association of German Agricultural Journalists at the Green Week was dominated by concerns about the drastic decline in farmers’ incomes by almost 50 per cent in Germany. The President of the German Farmers’ Union, Joachim Rukwied, urged politicians to lift the EU sanctions against Russia, this being one of the main reasons for the current plight of farmers. The Federal Minister for Agriculture, Christian Schmidt, responded by saying that the food embargo had been imposed by Russia, and emphasised his desire to improve the export prospects for Germany’s agricultural produce. It is for this reason that he has set up a coordinating export department in his ministry.

Discover the partner country Morocco online

On Friday, 15 January 2016, the first non-European partner country of the International Green Week features 56 exhibitors in Hall 18, where they are demonstrating their diverse range of products. The country’s new website contains a wealth of details about the programme at the fair, the exhibitors and their products: www.tasteofmorocco.ma. The latest reports and impressions of the activities taking place at the fair will be available each day on Twitter, Facebook and Google plus. The website also provides direct access to the social media channels of the partner country Morocco. In addition an app by the name of “Morocco GW” is now available from the Apple App Store and from the Google Play Store for Android. This gives daily updates of the programme at the Moroccan pavilion, and concentrated information about products, exhibitors and Moroccan recipes. Brochures and exhibitors’ catalogues can also be downloaded.

Hall 18, contact: Krizia Schroeder, T: +49 (0) 6151 6272342, M: krizia.schroeder@genius.de

Nature.tec: Why you should choose plant oils

House walls made of straw, sheep’s wool for insulation, floors made from plant oils: just a small selection of the many products made from renewable raw materials that can be used in homes and for building purposes. A visit to the show entitled nature.tec – “Shop window of plant-based systems now and in the future” at the Green Week is indispensible in order to obtain a better picture of the many high quality products that are available. In addition nature.tec provides workshops for children and young people with experiments that pupils can conduct themselves, and information for school leavers about professional qualifications.

Hall 4.2, contact: Nicole Paul, T: +49 (0)3843 6930142, M: n.paul@fnr.de