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January 17, 2016

Green Week update: 16 January 2016

Please note:

On Sunday (17 Jan.) at 1.30 p.m. the Green Week will surprise its 100,000th visitor at the North Entrance/Hall 19 with a basket of gifts from the partner country Morocco.

Partner country Morocco: Hospitality in a glass

Moroccan "tea culture" symbolises hospitality and conviviality. Offering mint tea can be described as a regular feature of the Moroccan lifestyle. In the pavilion of this year’s partner country in Hall 18 tea can be sampled in every corner of the lively and colourful medina. There is also a restaurant in the hall where glasses of mint tea are being served on silver trays, with or without sugar, according to taste, and the exhibitors from the Moroccan cooperatives who are presenting saffron on their stand are also offering tea, spiced with some “red gold”, which is what the Moroccans call their premium product. Each day visitors can also take part in a blind tasting of various types of Moroccan tea, and this is a fun way to discover the different flavours. Details about the times when tea can be sampled, together with more information about many aspects of the partner country can be found on the website www.tasteofmorocco.ma.

Hall 18, contact: Krizia Schroeder, T: +49 (0)6151 6272342, M: krizia.schroeder@genius.de

Switzerland: Swizzrocker offers a new market opportunity

The Swiss cheese industry has suffered considerably since the Swiss National Bank decided to scrap the minimum exchange rate per euro at the end of last year. There has been a fall in demand from abroad for such popular export items as Appenzeller, Emmentaler and Gruyere, according to David Escher, Director of Switzerland Cheese Marketing AG, speaking at the Green Week. However, during the same period demand by foreign consumers for Tete de Moin and Tilsiter has increased. In their efforts to improve their market prospects the Swiss have shown themselves to be very creative. “There is very little demand for the Swiss Tilsiter brand in Germany because a cheese of the same name already exists and is quite popular there, so we decided to rename our own Tilsiter. It is now called “Swizzrocker”, Escher explained.

Hall 17, contact: Roger Gut, T: +41 79 799 1001, M: roger.gut@swissmilk.ch

A positive year’s results for Germany’s brewers

The German brewing industry can look back on a successful year in 2015. At around 95 million hectolitres beer sales remained roughly at the same level as in the previous year, according to a provisional set of year-end figures from the German Brewers’ Federation. Whereas in 2014 the football World Cup helped to boost sales, in 2015 the impetus came from exports. “German beers are becoming increasingly popular abroad. A stable consumer climate in Germany and unusually mild temperatures contributed to the positive development in 2015”, reported the DBB president Dr. Hans-Georg Eils. Other factors that helped to make it a successful year were the increasingly wide diversity of brands from the 1,350 German breweries and the continuing high level of demand for non-alcoholic beers and for regional specialities.

Hall 12, Stand 112, contact: Marc-Oliver Huhnholz, T: +49 (0)30 20916716, M: huhnholz@brauer-bund.de

Portugal takes on the competition with Pastel de Nata

There is more than just port and olive oil: Portugal is taking on its European competitors, especially the other countries of southern Europe such as Italy and Spain, with some new specialities. “We make a distinction in terms of quality”, says Natacha Pinto from the agency inovcluster, which is representing the country’s producers at the Green Week. She reports a very high level of demand for a small, sweet flaky pastry known as Pastel del Nata. “If is a very effective supplement to the rather sourer products from France.” Portugal is marketing an interesting food item that is largely unknown in Germany, turkey ham, known in Portuguese as “peru”. Its producers point out its lack of fat and low salt levels in particular. A popular fish, apart from sardines, is the wolffish, for which no fewer than 365 different ways of preparing it have been developed. Consequently, those who have a particular liking for this fish can eat it in a different way every day of the year.

Hall 8.2, Stand 106, contact: Natacha Pinto, T: +351 913 744 672, M: natachapinto@inovcluster.pt

Switzerland: A new way to enjoy raclette, with air-dried meat

On its 17th appearance at the Green Week in the Berlin exhibition halls Switzerland is focusing on traditional products that have already made this Alpine country a favourite with many consumers. Enthusiasts can enjoy the sheer diversity of Swiss cheeses, which have a tradition going back almost 1,000 years. As well as some of the most popular varieties of chocolate from eastern Switzerland the Jura, the display is round off by typical dried meat specialities with names such as Bündnerfleisch Appenzeller Mostbröckli, Bündner Rohschinken and Bünderfleisch Julienne, for inclusion in raclettes .

Hall 17, contact: Roger Gut, T: +41 79,799 1001, M: roger.gut@swissmilk.ch

France turns up the heat with pepper sausage

France is working its magic on visitors to the Green Week with peppery sausage made with duck meat, smoked or containing hazel nuts, and some delicious crêpes. The display is rounded off with fine wines from the romantic village of Chateauneuf du Pape, from Burgundy and from other regions of Germany’s neighbour. Its wines are created using traditional cultivation methods.

Hall 11.2, contact: Christine Mayet, T: +33 55 37 51 35, M: christine.mayet@sopexa.com

Thailand offers culinary diversity, music, dance and massage

The combined Thailand stand is once again delighting visitors to the Green Week with a diversity of exotic products. They again include various initiatives by the royal family and the government to improve the situation of the rural population. The products on show include coconut milk, now with added green tea or maracuja juice, fine teas, logan fruit granules and coconut jam, as well as delicious Thai dishes. A wide and colourful range of rice is available, and one variety, the jasmine rice from Thung Kula Rong-Rai, has been awarded the EU seal of protected geographical origin. Jim’s-Group is presenting tasty instant soups for the first time. Visitors to the fair can also enjoy a brief Thai massage, while the stage will feature a daily programme of entertainment, with music, dancing and cookery demonstrations.

Hall 6.2, contact: Suchaya Tancharoenpol, T: +49 (0)162 2099404, M: suchaya@thaiembassy.de

Poland: Increasing interest in traditional products

There is very keen interest, both domestically and abroad, in high quality products, traditionally made items and organic products, and it is steadily increasing, as can be seen on the Polish combined stand in Hall 11.2. The Green Week provides opportunities to learn about a wide range of products, and to sample and purchase many items. They include herbs and fruit, dairy products, sausages and bakery products, as well as beer and spirits. Regional products, made according to old recipes, are one of the main features of the display. They include cheese, various types of sausage, cakes and slivovitz. All of them are characterised by their excellent quality and particular flavour, for which customers are prepared to pay a higher price. Seven regional authorities are participating on the combined Polish stand. An average of 15 producers are represented on each of these stands, and they are being replaced by others throughout the fair. There are some 100 exhibitors in all.

Hall 11.2, Stand 102, contact: Ewa Ostrowska, T: +48 (0)61 8692694, M: ewa.ostrowska@mtp.pl

Your own name in Chinese

This year at the Green Week the People’s Republic of China is placing the emphasis on its regional diversity. The presentation includes not only agricultural products but also examples of “daily life in the various regions of our country”, according to the stand director Ren Xin. “Many different types of noodles and rice” form part of the display. The difference between products from the drier north of China and the wetter south will be emphasised. The open stand, with its warm, colourful decoration, bears the characters for “happy”, as well as a reference to the impending Chinese New Year festival at the beginning of February, which ushers in the Year of the Monkey. And on the subject of Chinese characters: visitors can have their name written in beautiful calligraphy, and this can subsequently be used, for example, as a name plate on a door.

Hall 6.2a, Stand 105, contact: Ren Xin, T (mobile): +0086 (0)13521180771, M: renxin@zgppny.com

Austrian agricultural exports now total some ten billion euros

Since Austria joined the EU its agricultural exports have increased almost five fold, while the balance of trade between imports and exports has remained more or less constant, according to Michael Blass, Chief Executive of AMA-Marketing, speaking at the Green Week. Last year exports amounted to just under ten billion euros, compared with imports with a value of eleven billion euros. In terms of value and by volume, exports of agricultural produce and food products rose by some 2.5 per cent in 2015. Among exports the main product groups are meat and processed meat, milk and dairy products, especially cheese, and beverages. Of all the product groups, fruit and vegetables, both fresh and processed, account for just under one tenth of sales. Approximately one third of Austrian agricultural exports are sold to Germany, which remains the most important trading partner for Austrian food producers. Italy continues to occupy second place, with just under 1.3 billion euros.

Contact: Manuela Schürr, T: +43 (0) 1 33151401, M: manuela.schuerr@ama.gv.at

Cooperation agreement signed with Iran

Germany’s Federal Minister of Agriculture, Christian Schmidt, held bilateral discussions with his Iranian opposite number, Mahmoud Hojjati. During this meeting the ministers of both countries signed a declaration of intent for wide-ranging cooperation. The aim of this statement was to establish cooperation between the two ministries, for example in the areas of trade, agricultural research, training and sustainable agricultural production. The following measures will be applied to implement these objectives: reciprocal participation in trade fairs, exhibitions, working groups and scientific cooperation, as well as the promotion of direct business links between companies in agriculture and the food industry. Federal Minister Christian Schmidt explained:
“With the lifting of sanctions against Iran a new chapter in cooperation is being opened, and this includes agriculture and the food sector too. Our agreement forms the basis for future, lasting cooperation in agriculture and the food industry.”

Original Braunvieh cattle are the Endangered Breed of the Year

They are a familiar sight: original Braunvieh cattle calmly grazing on lush Alpine meadows. Ideally adapted to the steep, stony pastures of the Alps, this breed of cattle is on the endangered list in Germany. There are now only 569 Braunvieh cows and 23 bulls in Bavaria and Baden-Württemberg, according to the Association for the Preservation of Old and Endangered Breeds (GEH). As well as the Braunvieh, in Germany the Glanvieh and German Black Pied Cattle are also regarded as being highly endangered. Visitors to the Green Week can see all three breeds as well as learning about the work of the GEH. This organisation has been selecting the “Endangered Breed of the Year” annually for the past 32 years.

Hall 25, Stand 100, contact: Antje Feldmann, T: +49 (0)171 235 1594, M: info@g-e-h.de