Hungary is the partner country of the International Green Week Berlin 2017
Rich in tradition, diverse, natural: Hungary
The partner country invites visitors to discover and taste Hungary and its products in the Hungarian Hall, Hall 10.2.
Hungary, the partner country of the International Green Week Berlin (IGW) 2017, will present its traditions and culinary highlights to trade and private visitors from 20 to 29 January 2017 in a whole hall. The visitors will be welcomed at the Exhibition Hall 10.2., where they can more learn about the country of the Magyars and taste the many Hungarian delicacies on about 1,600 square metres. „Rich in tradition, diverse, natural: Hungary“ – this is the motto of the Hungarian Hall in 2017.
The Hungarian Hall will present new and well-known elements.
In the Hungarian Hall tradition and modernity meet. There will be traditional elements like the Csárda, the Hungarian restaurant at the joint stand. The visitors can enjoy traditional Hungarian dishes such as LángosundGulyás (Goulash Soup) at the fair. But Hungary will present itself in a new guise and with new offers. The fair visitors will find a lively market in the Hall where they can experience the rich diversity of regional products. The market will be located around a podium, an interactive space, which provides a broad programme for the visitors during the fair. Thus, the joint stand is as diverse as the country itself: proud of its traditions, but at the same time modern and capable of change.
A culinary holiday in Hungary in the middle of Berlin.
More than 20 exhibitors will present themselves in the coming year in the Hungarian Hall of the IGW. Well-known products like Salami, which is for example produced in the town Szeged, will be represented. As well as homemade regional products of small producers. The rich Hungarian offer also contains smoked meat products of native livestock, including the Hungarian Steppe cattle or Mangalica-pigs. Another speciality are pickled vegetables that are produces according to old house recipes in Vecsés (German: Wetschesch). Besides pulses and milk products also sweets and desserts like honey, Kürtőskalács – a spit cake which was awarded the title „Masterpiece of Hungarian Craft“ in 2006 – or homemade Strudel are offered. Furthermore, the visitors can expect cold-pressed oils that are produced with a great emphasis on quality and sustainability. This includes that all by-products of the production are recycled, which means that no waste is generated. Wine cannot be missed in the Hungarian Hall. At the fair wines from the famous Tokaj wine region will be presented. Also Pálinka, a traditional fruit brandy, which may only be produced of fruits harvested in Hungary, is one of the Hungarian specialties. At the IGW the stand visitors can taste Pálinka-liquors as well as fruit wines and also Hungarian Craft Beer. Besides culinary offerings the Hungarian Investment Promotion Agency (HIPA), which offers free consultation for companies, the Hungarian Tourism Agency and the Hungarian National Trading House are present with a stand in the Hungarian Hall. The Hungarian National Trading House will inform about the new food brand for premium products „Áldomás“, which is based on a strict quality system. The organisation of the fair participation and all activities taking place within the framework of the IGW is handled by the Hungarian Agricultural Marketing Centre (AMC), which is subordinated to the Ministry of Agriculture of Hungary.
Hungary´s green side
Hungary has a diverse flora and fauna. Gardening and plant production have a long tradition in Hungary and are an integral part of the Hungarian identity. In order to get to know Hungary better, native plants are integrated into the Hungarian Hall, for example in the form of room dividers or a spice garden. The Hungarians also attach great importance to naturalness. Thus, the use of genetically modified organisms (GMOs) is prohibited. Furthermore, Hungarians eat seasonal food and put special emphasis on regionality.