PR for Exhibitors
As part of your pre-press work for International Green Week, you should make sure the daily newspapers and trade press is informed about your participation in this exhibition. Distribute press information to target groups long before the exhibition. The trade journals are especially interested in early information on your planned activities at International Green Week. The industrial media focus on news from companies and branches of business.
We help you plan and implement your press activities for International Green Week
Please note that the press conference rooms in the Press Centre are reserved exclusively for exhibitors taking part in the Green Week.
If you are planning a press conference, check with us to ensure that the date and theme will have the highest possible impact. Your press conference can be arranged within the framework of International Green Week and we will be happy to help you with the organization. We can provide assistance on setting up dates and times, arranging suitable space and technical equipment in Hall 6.3. Please contact us as early as possible regarding your plans for final arrangements of a press conference date.
Take a look at the press schedule and be informed about previously notified dates.
Please note that the press boxes in the Press Centre are reserved exclusively for exhibitors taking part in the Green Week.
During the exhibition you can make use of a press box located in the Press Center. This lets you make press releases and photos available so that media representatives can pick them up at the Press Center without having to visit your stand.
Download: Order form for press boxes as pdf file
Add photos to your press kit. Live pictures express more than a thousand words. Your photos should be up to date and accompanied by relevant captions. Press photos should be available in your press kit at press conferences and in sufficient quantity for distribution at your exhibition stand. Press photos can also be displayed in the exhibition press boxes at the International Green Week press center. Plan your photographic requirements well in advance of the exhibition opening date. We can assist you by providing a list of suitable photographers.
news aktuell, a Messe Berlin partner agency and a subsidiary of dpa (Deutsche Presse Agentur), one of Germany's leading news agencies, distributes exhibitor news and photos to the press.
Via satellite, e-mail, Internet, and a journalists' database, news aktuell dispatches your unedited text and pictures to journalists covering your branch of industry.
Your content is also in search engines (Google News, YAHOO!), Web portals, professional databases and social media services such as Twitter, Facebook, YouTube etc. This is important for clients and potential clients to find breaking news and specials about your business in the Internet.
Take advantage of these distribution opportunities before and after the exhibition.
To get more information about news aktuell:
Keep press kits available for distribution to journalists and media representatives attending your press conference or visiting your stand. Your press kit should contain general press information about your company as well as your products and services. Experience shows that the media are always interested in a company's business performance.