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Press Release

January 22, 2016

Green Week update: 21 January 2016

Please note:

The Green Week will surprise its 300,000th visitor on Friday (22 Jan.) at 4 p.m. at the East Entrance (Messedamm under the ICC bridge) with a basket of gifts from Norway.

Tomorrow, Friday, (22 Jan.) the Green Week will be open for ten hours, from 10 a.m. until 8 p.m. Day tickets will cost 14 euros and Happy Hour tickets will be valid from 2 p.m. at a cost of ten euros.

Dutch start-up presents seaweed as a pasta substitute

In a restaurant on Ibiza Willem Sodderland thought the waiter had made a mistake and brought him green tagliatelle instead of the seaweed salad that he had ordered. It was when he noticed his mistake that a business idea was born. The starting capital was raised through a crowd-funding campaign. The English name of the product, "I sea Pasta", is a play on words derived from the discovery by the founder of the company, which is the most innovative start-up in the Netherlands in the food sector. The start-up goes by the name of Seamore, and uses Himanthalia elongata, a type of brown algae "harvested" off the coast of Connemara in the west of Ireland, where the Atlantic is unpolluted. This product is then cleaned, dried and packed in bags. When placed in lukewarm water it becomes a soft vegetable which can be cooked like pasta al dente. It has been available on the Dutch market for six months, and now the Green Week is being used in the search for retailers in Germany. "Our target is to be selling one billion portions within 15 years", explains Waldo van Leeuwen from Seamore.

Hall 18, contact: Waldo van Leeuwen, T: +31 623 364607, M:

Prinaña cocktail and yellow cola from Peru

Miguel Ortega Gonzales has been representing Peru at the Green Week for almost two decades. His stand is offering cooked sweet corn with cheese or paprika sauce, Peruvian coffee and delicious beverages such as piraña with corn juice and limes, made with the national drink, pisco. Choco sticks are dissolved in a cup to turn milk into cocoa. Cusqueña beer is also available, and anyone who tries Inca Cola is in for a surprise, because the contents of the glass are not brown, as expected, but yellow. This is because the main ingredient of the country's most popular non-alcoholic drink, which has been available commercially for the past eighty years, is lemon verbena.

Hall 7.2c, Stand 106, contact: Miguel Ortega Gonzales, T: +49 (0)163 2135332, M:

Premium vodka from Finland with a gold label

"Visitors can sample and buy some 70 products from the ten or so manufacturers from the Helsinki region and the north of the country exhibiting on the Team Finland stand", according to Mikael Gröning from the company Teamblue. Some of these items are already commercially available in Germany, and others will be joining them this year. The range on display on the stand includes spring water and beer, Karelian pierogi with whitefish, salmon or reindeer, linseed and muesli. The latter can be served with blueberries and with buckthorn, while the linseed is available with or without blueberries. The two types of ready-to-drink smoothie can also be enjoyed with blueberries or with a combination of blueberries and plums. The three breweries represented on the stand include Lammin Sahti, Finland's oldest small brewery still in operation. At the fair it is exhibiting five different bottled beers and a draught wheat beer. Gröning also draws attention to the liquorice and pine liqueurs and to "Laplandia" premium vodka, which has a 24 carat gold label.

Hall 8.2, Stand 117, contact: Mikael Gröning, T: +49 (0)358 503589970, M:

Nepalese national dishes at the Green Week for the first time

Nepal is exhibiting its national dishes for the first time at the Green Week. This initiative, aimed at making visitors to the fair better ac-quainted with specialities from their country, originated with a group of young people from the Himalayan country who are living in Berlin. Among the items that can be sampled are Masu Bhat, a lamb goulash, Masyoura Tarakari, consisting of vegetarian soya balls with green peas in a tomato sauce, and Newari potato salad, which uses fresh cucumbers, carrots, peas and lemon juice. These can be served with mango juice, Nepalese Rato-Bhaat and Godawari beers or the locally produced Khukri rum.

Hall 6.2, Stand 121, contact: Sabina Tiwari Chudal, M:

Áldomás from Hungary makes its debut

Ágnes Menykő, project manager for the Hungarian National Trading Company (MNKH) reports that the new premium food brand "Áldomás“ is making its debut in the presence of the general public. Sales in Hungary will commence in mid-March, as well as in other countries, including Germany, and visitors to the Green Week are being provided with a taste of things to come. Seventeen Áldomás products can be sampled on the Hungarian combined stand free of charge. Half of them are organic products, including linseed oil, biscuits made of spelt flour, camomile tea, spring water with a high iodine and selenium content, and ketchup made from organic potatoes. Superfood is the name given to small, chocolate flavoured balls, that are packed with vitamins and healthy minerals. "Visitors are showing a great deal of interest in the new products", says Ágnes Menykő, with obvious satisfaction.

Hall 10.2, Stand 105, contact: Ágnes Menykő, T: +36 (0)1 8101600, M:

Austria: cheese sausage, Bergsteiger, Salzburger Scherz'l

Austria's display in Hall 15.1 at this year's Green Week features some traditional specialities from all over the country. These include mountain cheeses, bacon and beer from Zillertal, various red and sweet wines from Burgenland, and jams, juices, liqueurs and fine spirits from Wachau. From Vienna the sausage maker Wiesbauer has selected products from its extensive range for the display in Berlin, with names such as Krustenbraten, Käsewurst, Bergsteiger and Salzburger Scherz'l. Typical Austrian dishes, both hot and cold, are being served in the Alpine Chalet. The Austrian farmhouse holidays association "Urlaub am Bauernhof in Österreich" is providing visitors to the fair with details about attractive accommodation all over the country. And Franz from Styria is once again present on the Austrian combined stand, playing authentic music.

Hall 15.1, Stand 135, contact: Dolly Blach, T: +43 (0)1 33151403, M:

Slovenia display features barley broth and a party pack

Slovenia is aiming to catch the attention of visitors to the Green Week with an extensive range of food and beverages. Located be-tween the sea, the Alps and the Pannonian Plain, this country is renowned for its beautiful landscapes, but at the fair the focus is on such items as barley broth, wine-cured ham and a party pack com-prising confectionery and berry liqueurs. A lot of attention is focus-sing on Rogaska mineral water, which is not only credited with healing properties but also contains magnesium to help reduce stress levels. Honey also occupies a prominent place on the stand, which is decorated with a large cuddly bear, the second at this year's Green Week. The first disappeared overnight during the weekend and has not been seen again.

Hall 8.2, Stand 118, contact: Melanija Kožar, T: +386 (0)40696047, M:

Rwanda – a country for gourmets who like African food

"Green Week visitors are queuing up on our stand, and the croco-dile meat on skewers is going like hot cakes", says Immaculata Mukamugema. The proprietor of Jambo Exotic Food/Rwanda is of-fering dishes from her African homeland, ranging from low choles-terol camel goulash, a Rwandan delicacy and therefore correspondingly expensive, to local vegetarian dishes (Imboga, Lengalenga) and zebra meat on skewers. The meal can be rounded off by the delicious beers made from pineapple, mango, passion fruit, palm and banana. "We simply have to be present at the world's largest gastronomy fair. Moreover we meet lots of friendly people here. We enjoy coming to the Green Week", says Mukamugema.

Hall 7.2a, Stand 108, contact: Immaculata Mukamugema, T: +49 152 13956632

Syria presents sweet pastries and spices

The fact that Syria is represented at the Green Week, despite the ongoing war, is due to the efforts of Majd Agha, whose firm Almarie markets products from that country and other Arab countries too. "I wanted Syria to still be able to fly the flag at the fair and show peo-ple that production is still going on there", says the man who is re-sponsible for setting up the stand. The display includes "Syrian Sweets", sweet pastries from Damascus, and fine spices, such as cardamom, kurkuma, ginger, chilli and zaatar. The latter is a combi-nation of sesame seeds, thyme and sumac and has many uses, for example in the baking of flat breads, or with meat. It can also be combined with olive oil to create a dip. Henna tattoos are also avail-able for any visitors who would like one.

Hall 7.2b, Stand 103, contact: Majd Agha, T: +49 (0)162 9490224, M: