21 January 2014
Current press material about the IGW 2014 is available online (www.gruenewoche.com/Press Service/) and may be used free of charge and for research purposes.
The day’s number: 5,533 animals
From enormous stud bulls to busy bees, there are no fewer than 5,533 pets and working animals in the exhibition halls. They include fish at the World of Pets, almost 150 chickens and turkeys at the Farm Experience and in the Organic Hall, just under 400 cattle and 65 horses, as well as 75 large and small parakeets, finches and doves in the Floral Hall. The figure also includes the hive containing more than 1,000 bees, as well as dogs, cats, rabbits and captively bred insects. The latter include what is probably the smallest creature on display: measuring just under two centimetres in length, a young leaf insect (phylliumcelebicum), a form of stick insect whose resemblance to a leaf helps to protect it from being eaten by other creatures.
Guinea: a participation about which the country is very proud
The Green Week’s standing as an outstanding international trade fair for agriculture and consumers is emphatically confirmed by the participation of Guinea. The West African country is displaying products such as rice, palm oil, coconuts and avocados in the Berlin exhibition halls. Guinea has fertile soils, is rich in natural resources, has a diverse landscape and a seaport. It is therefore ideally equipped to enable its economy, society and tourism to successfully develop. The presentation at the Green Week is intended to assist this process in the agricultural sector.
Hall 7.2C Stand 7.2A, contact Hadja Fatouma Cissé, telephone: + 224 664 39 41 95, email: email@example.com
Latvia: Sparkling wine from birch sap and aronia port wine
Birch sap lemonade with mint and raisins, sparkling wine made from birch sap and rhubarb, aronia port wine, pear wine and cheese snacks – these are just some of the new and unusual specialities being exhibited on the Latvian stand at the fair. They are being displayed alongside such well-known and popular products as cranberries, coated with icing sugar or chocolate, bread specialities, dried fruit and herb teas. The presentation focuses not on the producers but on their products, according to stand director Daina Saktina. “For us the Green Week is a market place, an ideal opportunity to present our products to trade visitors and consumers, and a place to do business.“ The most popular item among visitors to the stand is the Latvian beer, she reports. This is followed by coated cranberries and by dark bread. Various items can be sampled each day on the stand, and during the next few days they will include honey, herb teas and pastries.
Hall 8.2, Stand 123, contact: Daina Saktina, telephone: +371-(0)29171061,
Mongolia: mild-tasting vodka made with mountain water
Visitors to the Hall 10.2 at the Green Week can sample vodka from Mongolia, distilled using pure mountain water. It has an extremely mild taste and is made using organic wheat. Salt obtained from Mongolia’s mountains can also be sampled on the stand. “We want to use quality products to present our homeland of Mongolia at the Green Week“, says Natsagdorj Nyamtsooj, who, along with his wife, previously studied in Berlin. The range also includes fine organic wines and various types of tea made from grasses that grow in the taiga.
Hall 10.2, Stand 102, contact: Natsagdorj Nyamtsooj, tel. + 49 85 99 46,242, email: firstname.lastname@example.org
E – as in Estonia
Information technology is one of the main features of the presenta-tion by Estonia as partner country at the Green Week 2014. Estonia occupies a leading position in the world in terms of free internet access, even ahead of the USA and Germany. Free internet access is guaranteed under the Estonian constitution. The internet-based communication system Skype is certainly Estonia’s best known IT export item. In the E-Café in the Estonia hall visitors to the Green Week can telephone around the world, free of charge, using Skype. And for owners of mobile communication devices all the details about Estonian products can be downloaded via QR codes. Guests at the “Olde Hansa“ restaurant can use the e-voting facility to choose their favourite Estonian dishes and this list is published daily on Facebook.
Hall 8.2, Stand of the partner country Estonia, contact: Bernd Schwintowski
tel. +49 (0)30 30 100 100, email: email@example.com
Messe Berlin GmbH
Michael T. Hofer
Group Press and Public Relations Director
Deputy Press Spokesman
Dr. Christian Göke
(CEO), Ingrid Maass
Chairman of the Supervisory Board: Hans-Joachim Kamp
Companies Register: Amtsgericht Charlottenburg, HRB 5484 B
German Farmers’ Union
Dr. Michael Lohse
Tel. +49(0)30 319 04 239
Federation of German Food and Drink Industries
Tel.: +49(0)30 200786 135