Green Week update: 18 January 2015
The number of the day
The group photo with the minister has become a tradition: 150 product queens and kings from all over Germany are promoting their regions and presenting typical national and local specialities.
Bulgaria: Vegan probiotics and organic beef cattle farming
Probiotic cultures obtained from flowers, organic beef and many regional varieties of meat and sausages: the combined display by Bulgaria at the Green Week 2015 combines the latest research into nutrition with some traditional products. Blagovesta Vassilieva raises Rhodopic shorthorn cattle on what is currently Bulgaria’s only organic cattle farm. “This breed is 6,000 years old and the cattle are quite small, weighing only 300 kg, but they survive in the wild even when the snow is a metre or more deep”, according to Beti. She is offering organic beef jelly and fresh meat on the stand. In the adjoining display the biologist Petko Petkov is presenting the first vegan probiotics to be approved by the American health authority, the FDA. “The cultures for ’Proviotic’ are obtained from snowdrops which grow in the Bulgarian mountains”, Petkov explains. Probiotics are well known as a component of health-promoting yoghurt, acting to correct imbalances in harmful gut bacteria and helping to boost the immune system. “We are hoping to establish contacts with persons interested in our cultures during the Green Week”, said Petkov.
Hall 6.2, Stand 121, contact: Blagovesta Vassilieva, t:+359 886963512, m: firstname.lastname@example.org; Petko Petkov, m: email@example.com
Norway offers elkburgers, caraway cheese and aquavit ice cream
This year, for the first time, the eight provinces in the Oslo region are par-ticipating jointly with a total of 33 firms on the Norway stand at the Interna-tional Green Week. The aim is to combine resources, build up networks and encourage product development. “We expect this to be just the start of a long and effective collaboration”, commented the Project Manager, Kjersti Grøndahl. Sausages and burgers made with elk meat are among the specialities, along with apple and raspberry juice, cold-press rapeseed oil, grov – a combination of mustard and ketchup, and a müesli made from barley and Nyr cheese. With the low strength Vinternatt (winter night), named after the lighthouse at the entrance to Oslo Fjord, the light Faerder and the strong, sweet Aass, three new beers varieties are available for sampling at the fair. One particular speciality is the Pultost caraway cheese, made in accordance with a process that is more than 150 years old, on the farm of Ole Martin Kildahl. An ideal accompaniment to this is the mild Mousa aquavit, made according to a recipe from 1833 and aged in old sherry barrels. And an equally tasty, if unusual by-product is aquavit ice cream, which the farmer makes using the surplus cream from low fat cheese production. Hall 8.2, Stand 107, contact:Turid Windjusveen Olsen, t: +47 90771326, m: firstname.lastname@example.org
France places its expectations on some leading products
The French display at the International Green Week is relying very much on tradition. In the exhibition halls visitors to this agricultural fair can enjoy delicacies from the many different regions of France. The exhibits include oysters, crêpes, wines, salami made from donkey meat, beef and pork, with ceps, chili, parmesan, figs, pepper and other natural ingredients. “During the IGW the world is here in Berlin and that is also why we are here, representing some of France’s leading products”, explained Christine Mayet from the marketing group Sopexa.
Hall 11.2 contact Christine Mayet, t: +33 6 15 74 32 58, m: email@example.com
Partner country Latvia proudly claims the most northerly vineyard in Europe
A stroll through the “Garden” in Hall 8.2 will show visitors to the Green Week that Latvia’s climate and its geographical location make it particularly suitable for growing fruit. In comparison with countries to the west and the south, fruit and vegetables can be grown using far fewer pesticides. Although Latvia is not traditionally known as a wine producing region, it can nevertheless claim to have the most northerly vineyard in Europe, owned by SIA “Abavas dārzi”. It produces wines from berries, flowers and fruit. The display at the fair features the producers SIA “Cremon”, SIA “Vīndarītava” and SIA “Līgatnes vīna darītava”.
Hall 8.2, contact: Bernd Schwintowski, tel. 0177 306 60 60, firstname.lastname@example.org
UK range of products now includes excellent cheese
The range of items from the UK at this year’s Green Week has risen substantially. For many years Mike Vernon has been displaying a wide range of British products at the show, including tasty fudge varieties, mince pies and haggis, Scotland’s national dish that consists of a sheep’s heart, liver and lungs minced with onion, oatmeal, suet, spices and salt. This year’s newcomer is Irn-Bru, a dandelion and burdock flavoured soft drink, and an alternative to coca-cola. At this show Mönchengladbach-based Mike Vernon has received support from John Miller, whose company Great British Produce is currently touring the globe. After travelling the Far East he made his way first to Italy and then to Sweden and is now stopping over in Berlin at the Green Week. Formerly the proprietor of a company manufacturing high-quality china, he now markets a wide range of British specialities that include shortbread, teas, quality marmalades, lemon tequila, Irish Cream, as well as 24 top-quality variations of famous cheddar cheese. Flavours include whisky and ginger, lemon chilli tequilla and Spanish red wine with caremelised onion. The restaurant next door at the fair serves fish and chips as well as tasty curries. Hall 7.2c, Stand 110/111, contact: Mike Vernon, tel.: +49 (0) 173 2774395, email: email@example.com
Romania: Plum jams as well as Dracula’s fruit liqueurs
In its display this year Romania is placing the emphasis on authenticity. “All the products here are typical of our country and made in accordance with the highest quality standards”, according to Livia Chivu from the Ministry of Agriculture and Rural Development. They include magiun, a tyoe of spread which is made from plums. “Our pálinka is also an essential part of the display“, Ms. Chivu added. With names like Age of Vampires, Dracula and even Dracovita it is not hard to guess which land which this fruit liqueur originates from. Many of the items on display are made from natural products such as the many types of honey, as well as propolis and pollen. Wines of an excellent quality are being served at the bar on this combined stand, which features 33 exhibitors, and many of the wines are made from indigenous grape varieties. Busuioacă de Bohotin wines have a fruity, floral note, while the red wines made with the Fetească Neagră grape are spicier, with a hint of licorice.
Hall 10.2, Stand 102, contact: Livia Chivu, t:+720 259772, m: firstname.lastname@example.org
Georgia investigates new taste preferences
Khatia Tsilosani from the Georgian Ministry of Agriculture is proud of her country’s presentation at this trade fair: “The International Green Week is an ideal place for finding out people’s culinary preferences. That is why we are here.” For the first time Georgia is combining its display at the fair with a colourful programme of folklore, which provides the perfect background for enjoying one of the excellent wines, Georgian pizza or tschurtschchela, which are walnuts coated with several layers of grape juice and served as a dessert. “We make use of the Green Week in order to cultivate contacts with our customers”, explained Tsilosani. “In addition we also want to acquaint ourselves with new tastes and flavours, one example being to make the necessary adaptations to our range of cheeses.”
Hall 7.2c, contact: Khatia Tsilosani, t: + 99 55 77 08 00 48, m: kh.tsilosani@email@example.com
New refreshing drink made from Dominican jagua fruits
The Dominican Republic is a newcomer to the International Green Week this year. John Carlos de la Cruz has chosen this platform to present his company Dom. Rep. Brings, because this is “the most important fair in the world” for the industry. The company is planning to distribute Dominican products such as guandules verdes (tropical green peas), coconut paste and spices, primarily under its own brand name, in Europe, and is therefore in search of local partners. The primary target group is Latin Americans residing in Europe, where a premium rum is also being targeted at European drinkers. During the coming summer Castro de la Cruz is also planning to surprise consumers with a new refreshing drink. Mabi de jagua is based on the sweet-and-sour jagua fruit, which has been traditionally used locally to make beverages and will now be tested on the Berlin market. To simplify the logistics collaboration with companies in Berlin is being considered for the manufacture of the end product. The Dom. Rep. Brings stand at the fair is serving delicious cocktails with or without rum, as well as Presidente beer from the Dominican Republic.
Hall 6.2, Stand 116, contact: John Castro de la Cruz, tel.: +49 (0)157 83746719, email: firstname.lastname@example.org
Lithuania: Giant’s cheese provides super powers
Visitors to the Lithuanian national stand are being welcomed with traditional food and beverages, including a drink made from bread, as well as cheese and cakes. Gira is a sweetish, slightly alcoholic, refreshing drink. A strong red wine is recommended as the best accompaniment to džiugas cheese, which is allowed to mature for twelve, 24 or 36 months and has a flavour vaguely reminiscent of parmesan. According to legend, Džiugas was a giant who made this cheese to celebrate his wedding. At the end of a long and happy life he passed the recipe on to the village cheesemaker, together with the promise that all who eat it will be given strength and happiness. Šakotis is another national speciality, and is a kind of spiky layer cake found on every family’s table, and can weigh between one hundred grams and an impressive ten kilograms.
Hall 8.2, Stand 112, contact: Laimute Sadauskiene, t:+370 65680373, m: email@example.com
Estonia: Appearance at the Green Week attracts tourists
“Everyone in Estonia has heard of the International Green Week. It is the best known exhibition taking place outside our own country”, said Ivar Pardar, the Estonian Minister of Agriculture, explaining the importance of the Green Week for the Baltic state. This agricultural and consumer show is the best opportunity for getting together with consumers and companies from Germany. Germany is, for ex-ample, the largest market for sales of his country’s fish products. The fact that Estonia was the partner country of the IGW in 2014 has created a far greater awareness of this Baltic state. “Last year more tourists than ever before came to Estonia from Germany. We believe that one of he reasons was our presentation at last year’s Green Week”, the minister noted.
Hall 8.2, contact: Ruve Schank, t: 0177-3066060