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January 19, 2018

Green Week update

Opening of the fair with partner country Bulgaria

As the partner country, this year Bulgaria had the honour of its high-ranking politicians opening the Green Week 2018. Together with Governing Mayor of Berlin Michael Müller, Federal Minister of Agriculture Christian Schmidt, EU Agriculture Commissioner Phil Hogan, President of the German Farmers Union Joachim Rukwied, Christian von Boetticher of the Federation of German Food and Drink Industries and CEO Messe Berlin Dr. Christian Göke, Bulgaria’s Minister of Agriculture Rumen Porodzanov cut the ribbon to symbolically open the Green Week.

During the opening tour 17 agriculture ministers represented their country’s stands, including Russia’s Vice Minister Eugeny Gromyko. ”We are here as farmers and not as politicians“, he said, in a reference to the food embargo. Flanked by a majestic golden eagle and two Harris’s hawks, the politicians enjoyed venison titbits on the stand of the German Hunting Association. President Hartwig Fischer voiced concern that an intelligent approach was needed to reduce wild boar numbers. While on the Swiss stand, only Joachim Rukwied was willing to risk an alpine skiing duel with his counterpart Johann Schneider-Ammannn on the skiing simulator. To a background of cheers from the visiting crowd Switzerland won the race. Governing Mayor Müller praised the International Green Week, which this year welcomes Russia taking part again. He also gave praise to the Berlin Regional Gardening Association. It was only thanks to their intervention that the Green Week was brought back to life 70 years ago. Echoing Müller’s words, Federal Minister Schmidt added that the entire value chain of the farming industry was on display here. The topics of sustainable farming, animal welfare and arable farming strategies were also addressed. The opening of the Bavaria Hall accompanied by a traditional brass band concluded the tour of the fair by politicians and heads of associations.

Hall 6.3, contact: Wolfgang Rogall, tel.: +49 (0)30 3038 2218, email: rogall@messe-berlin.de



Impressive opening ceremonies on the eve of the fair

“As the partner country we would like to express our thanks to Messe Berlin. It is evident that the whole world is welcome at the Green Week.” With these words the Bulgarian Minister for Agriculture, Rumen Porodzanov, greeted some 3,600 guests at the colourful opening ceremonies of the Green Week at the CityCube Berlin. Dr. Christian Göke, CEO of Messe Berlin stated that “the 83rd Green Week 2018 is the most international Green Week since the event was first held in 1926. A total of 1,660 exhibitors from 66 countries are presenting a display of the food industry, agriculture and horticulture.” Germany’s Federal Minister for Agriculture was delighted to find an acknowledged ally in his Bulgarian colleague “in the matter of a simplified agricultural policy in the European Union.” EU Agricultural Commissioner Phil Hogan pointed out that the Green Week can be considered as the Davos of agriculture. “Europe is the first place to go when considering high quality agricultural products.” The farmers’ president Joachim Rukwied was emphatic that agriculture intended to achieve a 30 per cent reduction in emissions of pollutants by 2030, compared with 1992 levels. Christian von Boetticher, Deputy Chairman of the Federation of German Food and Drink Industries, drew particular attention to the pleasure aspects of this consumer and agricultural fair and extended an invitation to “eat and drink regional delicacies from Flensburg to Berchtesgaden.” For the Governing Mayor of Berlin, Michael Müller, the agricultural fair is by no means an old-fashioned event, but rather a “lively place where encounters take place, where visitors can see, feel and taste agriculture”. A suitable setting for the opening ceremony was provided by Bulgarian performers, with a colourful mix of folklore, vocal acrobatics and crossover.



Müller encounters a bottle toaster and confectionery that supports education

Berlin’s Governing Mayor Michael Müller undertook a tour of the International Green Week on Friday, which included calls at various representatives of the Berlin start-up scene. He drank kukki cocktail from the bottle, and the company’s founder Andreas Romanowski explained what is so special about it: “The ice is already in the bottle.” It comes out of the freezer and into a specially designed bottle toaster, which heats it enough to enable the cold drink to be enjoyed through a straw. “Delicious” was Müller’s comment. If consumers take sustainability seriously, the straw should not be made of plastic. The Halm company already supplies 70 catering establishments with re-usable glass straws, which should help to reduce the amount of waste produced in the consumption of drinks. He was also impressed by the marzipan sweets made by Ohde, whose general manager and founder Hamid Djadda explained that 51 per cent of the company’s profits are passed on to the foundation “More education for Berlin Neukölln”.

- Kukki: Hall 21b, Stand 252, contact: Andreas Romanowski, T:+49 152 27283851, email: andy@boozeme.de

- Halm: Hall 21b, Stand 264, contact: Sebastian Müller, tel.: +49,177 4111929,email: s.mueller@halm.co

- Ohde: Hall 21b, Stand 255, contact: Sven Oswald, tel.: +49,178 6366362,email: sven.oswald@canystormpr.de



Making its debut: fast-paced polo at the Green Week

A debut at the Green Week: Polo players and their horses are meeting here for the first time. From now until Sunday (21 Jan.) international teams from Argentina, Japan, Switzerland, South Africa, Luxembourg and Germany will be competing at the Polo Masters Berlin Arena. There are two members in each team. A total of 60 horses, primarily Argentinian polo ponies, will be used during the tournament. The utmost priority is given to safeguarding the horses. Any possible risks to the animals during the game are strictly prohibited. It is compulsory for each player to have two horses, in order not to over-exert them. Polo is a sport with centuries of tradition, which had its origins in 370 BC. The first game of polo in Germany took place in Hamburg in 1896.

Hall 25, Stand Ring, contact: Thomas Strunck, tel.: +49 33235 29 01 47, email: ts@baltic-polo-events.de



Floral Hall: 1000 good reasons for flowers

The growers’ cooperative Landgard has divided the Floral Hall into six thematic areas, encouraging visitors to get involved in creative workshops, blogging and selfies surrounded by flowers. The section devoted to “Love” has been designed to show how, with a little time and care, plants can be encouraged to keep growing, becoming ever more beautiful and unique, just like love itself. “Life” shows visitors how to work in a garden carefully and with only a few resources. The kitchen gardens and show gardens that have been lovingly designed by the members of the Berlin Allotment Gardeners’ Association represent “Beauty”. The “Pleasure“ section is also intended to appeal to children, and the beds where visitors can also try their hand display some of the tasty varieties of herbs, vegetables and fruit that can be grown. And what about the value added chain for flowers and plants? All is explained in the “Economics” theme area. “Creativity” is meant literally, and here visitors can bind floral wreaths and learn about a plant trend from Japan known as kokedama.

Hall 2.2, contact: Michael Hermes, tel.:+49 (0) 2839/591761, email: info@landgard.de



Minister Brunner: “Bavaria takes over Berlin!”

Bavaria is concentrating all its strengths in its display at the Green Week. “For the next few days we will be taking over Berlin with our Bavarian delicacies”, were the words used by the Bavarian Minister for Agriculture, Helmut Brunner, to greet visitors to a packed Bavaria hall. “The Green Week is the most important domestic trade fair for Bavaria’s economy. We like to come here to delight Berliners with our culinary and touristic attractions.” And because local delicacies regularly meet with such a good reception in the nation’s capital, Bavaria always has plenty on display: cheese, ducks, liver sausage, white sausage, ham, honey, chocolates, beer, spirits and much more besides. The 35 exhibitors, 50 groups of musicians and other performers in local costume involving more than 1,000 people ensure a welcoming atmosphere and show how people in southern Germany play music, dance and celebrate.

Hall 22b, Stand 200, contact: Georg Hausl, tel.: +49 89 2182 2424, email: georg.hausl@alp.bayern.de



BMEL display: Do away with adulterated fish!

Fish and other forms of seafood are always popular in Germany. But do consumers always know whether the fish under a coating of breadcrumbs is really the red perch that they expect or whether the tinned tuna is of the genus thunnus? Food adulterators are also at work with fish products, not only in processing but also in the catering trade, because it is not always possible with the naked eye to detect whether the promised sole is perhaps a lesser quality zander. However, Dr. Iris Lehmann can give some good advice: “A new and rapid DNA-based test enables us to identify varieties of fish very quickly and thereby put a stop to food adulteration”, explains the press spokesperson for the Max-Rubner Institute. She is showing visitors how the process works on the stand in Hall 23a: The genetic make-up of the fish is analysed using the quick test method, and is compared with gene sequences stored in the public data base, which now comprises several thousand different species of fish. This is a procedure that not only saves consumers money but can also save the lives of people with certain allergies.

Hall 23a, Stand des BMEL, contact: Dr. Iris Lehmann, tel.: +49 (0) 160 96 25 01 77



Debut at the fair: Qatar is in search of partners worldwide

For the first time Qatar, an emirate, is being represented at the Green Week. It is the 130th country in the history of this leading global trade fair. “At the Green Week we are looking for partners from all over the world with whom we can trade directly. It makes imported products 25 to 50 per cent cheaper for our country“, said Minister of Municipality and the Environment Mohammed Bin Abdullah Al-Rumaihi. Qatar is represented by 14 exhibitors, including three marketing spring water as well as a chocolatier. According to Ambassador Sheikh Saoud bin Abdulrahman Al Thani, the Gulf state is also keen to acquire technical expertise, farming techniques, cultivation methods and food processing, for example. These are important topics, as “food security is a priority. Germany is a shining example in that respect.” The Qatar Development Bank, represented by Executive Director of Export Development Hassan Khalifa Al-Mansoori, is looking to provide small and medium-sized enterprises with business at the fair.

Hall 1.2, Stand 102, contact: Hassan Al-Mansoori, tel.: +974 44 30 0053, email: hasan@qdb.qa



Elisabeth Köstinger: Austria is the number one country for organics

International demand for agricultural products from Austria is steadily increasing, as has been convincingly confirmed by the latest export figures. This is something about which Elisabeth Köstinger, since 8 January 2018 the Austrian Federal Minister for Sustainability and Tourism, is very pleased. She is taking this opportunity to also present some important areas of responsibility. These include strengthening the national market. Other factors continue to be quality and regional characteristics, which are being developed even further. In this way Austrian consumers will pay even greater attention to the origin of products. Direct marketing, an area that has been neglected in recent years, will also be encouraged. Elisabeth Köstinger also stated: “Among organically producing countries we are number one.” She also welcomed the fact that there is a very large demand from Germany for organic products. “For me the organic sector has absolute priority”, the minister said.



Reinert: Sausages from pigs raised without any antibiotics

“We are trailblazers in this industry and want to expand our range with products from livestock that has been raised without the use of antibiotics”, explained Hans-Ewald Reinert, general manager of H. & E. Reinert Westfälische Privat-Fleischerei GmbH, to the press at the start of the Green Week 2018. Now in its third generation, this family-run company is using the fair for the first time to acquaint the public with this pilot project, involving the manufacturing of meat products from animals free of antibiotics. Reinert has found an exclusive partner for this project, the Danish meat producer Danish Crown, which has had several years of experience in raising antibiotic-free pigs for the mass market. Sales commenced in Germany in June 2018 with eight different sausage products in 53 stores. The range is gradually being expanded, and prices are between those of conventional products and those from organic production, Reinert explained.

Hall 5.2, Stand 171, contact: Esther Ritthoff, tel.: +49 40 43130233, email: e.ritthoff@impact.ag



Nestlé: Food is a statement about personality

The world’s largest foodstuffs manufacturer, Nestlé, is looking to the future. “It all starts with the consumer”, according to the chair of the board of Nestlé Deutschland GmbH, Béatrice Guillaume-Grabisch, explaining the group’s presence at the International Green Week Berlin. Studies about the foodstuffs market in 2030 have revealed that customers see food as more than just a way of obtaining nutrition: “Food is a statement about personality.” In the future Nestlé will be concentrating on four themes: “sustainability, information, health and interconnection.” During the Green Week, and assisted by the robot “NesPepper”, Nestlé is seeking to provide visitors with a glimpse of the future of foodstuffs, according to Guillaume-Grabisch.

Hall 22a, Stand 181, contact: Alexander Antonoff, tel.: +49 -151 -16238107, email: alexander.antonoff@de.nestle.com



Eating one’s way through Brandenburg

Brandenburg can offer a wealth of food and drink: Ölmüller müesli, cucumber spread, Eberswalder mini-salamis, Siedler Strawberry Edition Gin, Kalter Hund and Kalter Welpe cakes, herb sauces, mustard oil and chakalaka with mustard oil, organic apple cider and fruit punch, as well as a special edition of Schwarzer Abt (Black Abbot) beer to mark the monks’ return. These are just some of the food and beverages from Brandenburg that can be discovered and sampled in Hall 21a at the Green Week. “Visitors to our hall are always surprised at just how wide-ranging and our agriculture and our food industry is”, said Brandenburg’s Minister for Agriculture, Jörg Vogelsänger. “For a long time now consumers have not always found everything in retail outlets. For small and medium sized direct marketing companies in particular the compartmentalised layout of our hall provides an ideal setting for becoming more well known.” Of the 75 market stalls, well over one third change their display on a daily basis. So you have to come more often if you don’t want to miss anything.

Hall 21a, contact: Dagmar Schott, tel.: +49 (0) 30 303881335, email: dagmar.schott@mlul.brandenburg.de



Shaken, not destroyed: Buckthorn and rape oil from Werder

Buckthorn and rape oil from Brandenburg contains five per cent pure buckthorn fruit oil. “No one else offers anything like it”, says Anita Kühl from Christine Berger GmbH at the Green Week, whose company manufactures products made from buckthorn and other wild fruits in Brandenburg. She regards it as particularly important that “cultivation, production and sales are all from a single source, and for Berliners at least, the characterisation ‘100 per cent regional’ is entirely accurate. The buckthorn is grown on a 150 hectare plot near Potsdam, the capital of Brandenburg. It can be found in many of the company’s approximately 70 products. It is harvested by cutting the branches bearing the berries, flash-freezing them and shaking them, the “most careful way or preserving the plant”, according to Kühl. The buckthorn and rape oil is made in collaboration with a local oil mill. These products can now be found all over Europe and even in Asia.

Hall 21b, Stand 145, contact: Anita Kühl, tel.: +49 -3327 -46910, email: info@sandokan.de