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January 20, 2018

Green Week update


Please note:

On 21 January at 1.30 p.m. Messe Berlin will welcome the 100,000th Visitor to the Green Week 2018 with a gift hamper from the partner country Bulgaria
Venue: North Entrance, Hall 19 (Hammarskjöldplatz)


Federal Minister for Economic Cooperation: “A world without hunger is possible”

At the Green Week the Federal Ministry for Economic Cooperation and Development (BMZ) is highlighting lots of intelligent ways to combat hunger around the world. “‘Fair trade and production make a world without hunger possible’. Taking this as our slogan, at the Green Week we are showing the poor conditions under which everyday products such as chocolate and textiles are still being made. And we are demonstrating that fair prices can ensure that people need not live in poverty, children need not work and forests need not be destroyed”, said Federal Minister for Economic Cooperation Dr. Gerd Müller. Positive consumer choices can help to combat hunger around the world. Buying a fair trade bar of chocolate is just one example. ”Obtaining information and positive consumer choices are what matter. Labels such as Fair Trade, GEPA and UTZ are well-known and trustworthy and can help consumers find their way around“, the minister added.

Hall 5.2, Stand 100, contact: Olaf Deutschbein, email: olaf.deutschbein@bmz.bund.de



Japan: Premium and organic products

On the Japan stand small and medium-sized companies are displaying some premium products, including organic matcha teas, sakes and sauces. “High quality products have long been a trend with us, and many of them consist of organic foodstuffs“, according to Tomoharu Mochizuki, director of the foreign trade organisation Jetro. Matcha teas are cultivated in Japan by some 20,000 small but highly committed businesses, and the Green Week provides an opportunity for some of them to present their products. Other items being exhibited include premium sakés, sesame paste and gourmet sauces, one of them being okonomi, which is made by cooking vegetables and fruit for a long time. Anyone who would like to enjoy exotic dishes made with these ingredients can sample the dishes created by head chef Kôki Umesaka, who is serving bento, matcha desserts and maki sushi at midday and in the afternoon each day.

Hall 8.2, Stand 117, contact: Tomoharu Mochizuki, tel.: +49 (30) 2094 -5560, email: tomoharu_mochizuki@jetro.go.jp



Austrian agricultural exports on the rise

With an increase in 2017 of just under seven per cent compared with the previous year, the improvement in Austrian agricultural exports was the best for many years, according to Agrarmarkt Austria Marketing GesmbH. Initial projections for 2017 reveal that food and agricultural products with a value of 11.11 billion euros were exported. There was also a quantitative increase over the previous year, by some three per cent. Compared with exports, in 2017 the value of imports was twelve billion euros. Austria’s balance of trade deficit fell to just under 900 million euros, the lowest figure for many years. Among agricultural exports the main product groups are non-alcoholic beverages (18%), meat and processed meat (14%) as well as milk and dairy products (11%). These are followed by processed fruit and vegetables, as well as bakery products, with around nine per cent in each case. More than one third of Austrian agricultural exports are sold to Germany, Italy is second with just under 1.3 billion euros.

Hall 15.1, Stand 139, contact: Manuela Schürr, tel.: +43 -1 -33151404, email: manuela.schuerr@ama.gv.at



Agricultural trade between Germany and Hungary is stronger than ever

2017 marked a record year for foreign trade between Germany and Hungary. Some 17 per cent more Hungarian products were sold to Germany. The most noticeable increase was in the sales of grain (maize), rape, vegetable and animal fats and oils, animal feedstuffs, honey and wine. The demand for livestock, fruit, preserved fruit and vegetables, and tobacco products also increased. Germany is Hungary’s most important trading partner. Provisional figures for the first ten months of 2017 indicate that exports from Hungary to Germany rose by 17.3 per cent to 1.162 billion euros, while Hungarian imports from Germany increased by 14.9 per cent to 937 million euros. One reason for this expansion is the increasing demand among German consumers for Hungarian products. Fruit and vegetables are among the most sought-after items, both unprocessed and processed, with demand for sour cherries, paprika and apricots remaining at a high level.

Hall 11.2, Stand 101, contact: Nina Parzych, tel.: +49 -30 -212342284, email: nina.parzych@genius.de



Environment minister Hendricks in front of an eco Porsche

Germany’s Federal Minister for the Environment, Barbara Hendricks, is particularly concerned about bees: during her tour of the International Green Week in Berlin, while on the Demeter stand, beekeeper David Gerstmeier from Stuttgart explained the steps that must be taken to reduce bee deaths. She was impressed by a racing Porsche situated between honeycombs and a tower made with renewable timber. The background to this display is that various organically produced compounds are built into this vehicle, as the general manager of the Agency for Renewable Raw Materials (FNR), Andreas Schütte, explained. However, it was not cars but farming that was the main focus of her visit. As minister for the environment she has a keen interest in the Green Week, “because horticulture and agriculture are vital for a healthy environment”, she pointed out. “The diversity of species could not be maintained without sustainable agriculture: healthy soils, healthy water, healthy air.“ These are also important objectives for Bioland e.V., whose press spokesman Gerald Wehde explained to the minister the sustainability model of the Federation of the Ecological Food Industry (BÖLW) for achieving agriculture that is fit for the future. Visitors to the Bioland stand can create an image of a cultivated landscape, posing in front of a photo display made from extra-large stickers. Hendricks took a picture with a bee, saying: “Animals should also be featured.”

- Demeter: (Hall 1.2, Stand 208/209, contact: David Gerstmaier, tel.: +49 -179 -5355794, email:info@summtgart.de

- FNR: Hall 4.2, Stand 301, contact: Nicole Paul, tel.: +49 -38436930 -142, email: n.paul@fnr.de

- Bioland: Hall 1.2b, Stand 204, contact: Gerald Wehde, tel.: +49 -6131 -2397920, email: gerald.wehde@bioland.de



Bacchus: Street food combines with wine

The company “Bacchus Internationale Weine” is using a new hall concept to encourage visitors to the Green Week to include wine with certain dishes. In Hall 13 the operators of street food trucks and stands are busy preparing fresh gnocchi, burgers, cheese noodles, potato pancakes and muffles, a combination of muffins and waffles. Rustic benches and tables in the modern pallet style are used to complete the street food atmosphere. If visitors fancy gnocchi with tomato sauce, the sales manager for the team at the fair, Philip Turbanso, recommends a dry red Minervois from the south of France, or a South African Cinsault rosé. An ideal accompaniment to muffles would be a sweet Regent from Baden, or a Moscatel from Valencia, which is different on account of the fact that it is already sweet enough without the need for added sugar”, explains Turban. Different tapas versions, international and German, and a selection of cheeses are being served with the wines in Hall 14.

Hall 13 & Hall 14, contact: Philip Turban, tel.: +49 (6721)965140, email: info@bacchus.de



The Farm Experience comes alive for visitors

The Farm Experience at the Green Week invites visitors to take a stroll through displays of modern cultivation and a dairy farm. Augmented reality is being used in Hall 3.2 to realistically project all the things that make up a farmyard. A virtual field emerges from a seed drill, and a virtual cowshed from a cow’s collar. Visitors can switch viewpoints, from that of a farmer to that of a consumer or of industry. The Farm Experience is designed to get visitors thinking, enabling them to understand farmers and consumers better: For example, what would agriculture that is successful, ecological, sustainable and socially legitimate look like? The display at the fair is the work of the Modern Agricultural Forum and some 60 companies, organisations and associations from the agricultural sector.

Hall 3.2, contact: Dr. Hans-Christian Mennenga, Press Spokesman,tel.: + 49(0)30 814 5555 60, email: hc.mennenga@moderne-landwirtschaft.de



BMEL: All good things come in threes – Production, Purchasing, Consumption

In Hall 23a the Federal Ministry of Food and Agriculture (BMEL) is inviting visitors to take part in an interactive tour of three stops under the heading of ‘Production, Purchasing, Consumption’. To begin with they can take a virtual tour of 33 model farms demonstrating their practices in various German regions and find out how they promote animal welfare, biodiversity and protect the environment and natural resources. The next stop is ‘Purchasing’. Which of the labels on packaged foodstuffs are voluntary and which ones are mandatory? Visitors can test their knowledge by taking a quiz. Under the heading of ’Consumption’ the last stop deals with everyday questions: How can we make sensible use of leftovers? How can we eat more regional and seasonal products? How can we vary our diet? The recipe board offers lots of answers. And those who would like to find out more about food and farming when our forefathers were alive can travel back in time and take a look at the food tables of various decades in the past.

Hall 23a, contact: Jens Urban, tel.: +49 (0) 30 185 29-31 74, email: pressestelle@bmel.bund.de



DJV: New app registers dead animals in fields and forests

The German Hunting Association (DJV) is presenting its free app at the Green Week, which registers the location of dead animals. For the first time road users can systematically locate dead wild animals all over Germany. By entering mobile data users can provide the authorities and hunters with the site of animals killed in collisions, the date and the type of animal. In order to more clearly identify the animal it is possible to upload a photo and store it in a cache. “This enables us and the authorities to make detailed statements about precise accident figures”, explains Hartwig Fischer, President of the Hunting Association. Especially if efforts are being made to combat outbreaks of disease, this is a very useful way of locating dead animals and of having them analysed.

Hall 4.2, Stand 200, contact: Torsten Reinwald, tel.:+49 30 209 1394 23, email: pressestelle@jagdverband.de



Basil lemonade with extract of agave

One very fashionable lemonade has the name “einviertel” (one quarter). In many respects it reflects the mood of young Berliners. As Leonie Schwahn, founder and head of the company in the fashionable Prenzlauer Berg district explains at the International Green Week: “Only a few ingredients but still tasty.” She is referring to a lemonade made with basil and lemon, with extract of agave. Everything is certified as organic, vegan and without artificial sweeteners, and it is sold in re-usable deposit bottles made of proper glass. And with the hashtag: #werbrauchtschongläser (who needs glasses). But “einviertel” is only a mild thirst-quencher during the daytime. As its name suggests, it can be drunk differently after dark. Firstly one quarter to quench the driest thirst, then fill with gin, making it ideal as a lifestyle beverage, Berlin’s latest nightlife trend, as described by Schwahn. “We are doing our best to make our logistics sustainable, and are constantly striving to improve our service”, she promises. One step in this direction is the stand shared with the start-up Halm, which sells re-usable glass drinking straws.

Hall 21b, Stand 264, contact: Leonie Schwahn, tel.: +49 -172 -67893020, email: leonie@einviertel.berlin



Russia welcomed back to the Green Week

Following a two-year absence Russia has returned to the Green Week with a combined display of export-minded companies. Leading Russian chefs are busy preparing delicious food. With the assistance of French winemakers, Lefkadia vineyard from Kuban in the Caucasus is producing some quality wines, including fashionable amphora wines. Visitors can also enjoy “Pastila”, made with apples, egg white and sugar, which is popular all over Russia, according to staff on the stand of the Belyov pastila company. Eximbank assists Russian exporters, suppliers and foreign buyers. The Russian display has been made possible by the Russian Export Center, organised by the Ministry of Economics. “We hope to be back again soon with a full display”, says Deputy Agriculture Minister Eugeny Gromyko.

Hall 6.2a, Stand 111, contact: Vadim Korzhov, tel.: +7 (495)256 -80 -48, email: korzhov@rotexpo.ru



New signatories to the European Soya Declaration

During the first day at the Green Week (19 Jan.) agriculture ministers Ljupcho Nikolovski (Macedonia), Nenad Rikalo (Kosovo), Milutin Simović (Montenegro) and Iurie Usurelu (Moldova) signed the European Soya Declaration. This is a commitment to support the cultivation, processing and marketing of protein-rich plants in Europe. They were greeted by the Parliamentary State Secretary at the German Ministry for Agriculture, Peter Bleser, Dr. Péter Györkös, Hungarian ambassador in Berlin, and Matthias Krön, President of the Danube Soya Association. Hungary and Germany were the initiators of the Soya Declaration and the ministers of agriculture from 14 EU member states were the first signatories, in July 2017 at a fringe meeting of the Agricultural Council in Brussels. Protein plants (leguminosa) such as soya beans are a source of high quality protein for humans and animals. By binding with nitrogen from the air they improve crop rotation and soil quality. They also help to reduce imports and are a sustainable way of assisting the production of more GM-free animal feeds in Europe, in accordance with strict environmental regulations.



Presentation of the pro agro marketing prize for 2018

At the start of the Green Week the Association for Assisting Rural Areas in the Brandenburg-Berlin Region awarded the pro agro marketing prize for the 19th time, in the Brandenburg hall, No. 21a. The chair of the association, Hanka Mittelstädt, presented the awards in three categories, in the presence of the Minister for Agriculture of Brandenburg, Jörg Vogelsänger. The Fürstlich Drehna GmbH brewery was the winner in the Food Industry section, with its mate craft beer. Apiculturalists Georg’s Kultur Imkerei won first prize in the Direct Marketing category for their beeswax oilcloth. And a farm, Gut Boltenhof, was the winner in the Countryside and Nature Tourism category, with its offer of “A farmyard experience”. A total of 49 entries were received under the slogan “Innovative products and product marketing”. The winners were presented with a pro agro marketing package.

Hall 21a, Stand 127, contact: Kristin Mäurer, tel.: +49 -33230 -207733, email: kontakt@proagro.de



Blumen - 1000 good reasons. One of them is love

Of the six thematic section in the Floral Hall this year the one devoted to “Love“ is a particularly heartwarming experience, due not least of all to the 2.5 metre high heart of flowers, made of countless white and pink orchids and anthurias, which is a real eye-catcher. Many visiting couples had their photos taken in front of it. Surrounded by heart-shaped balloons and a flower bed filled with pink roses, love letters sway on willow branches, witness to those intimate feelings that people much prefer to send to each other in writing. A postcard campaign “Say it with flowers” is also being organised here. Lovers can write each other postcards in order to receive a stamp in their hall pass. When the pass is full of stamps they have a chance of winning a trip to the flower island of Madeira.

Hall 2.2, contact: Michael Hermes, tel.:+49 (0) 2839/591761, email: info@landgard.de



Mecklenburg-West Pomerania in all its diversity

Forty per cent of the economic output of Mecklenburg-West Pomerania derives from agriculture and the food industry. This is certainly a good reason to celebrate these sectors at the Green Week. “We lead the field in Germany“, said the Minister for Agriculture Till Backhaus on the state’s stage. The focus in the hall is on enjoying food and drink, and among the companies that have been exhibiting their products for many years are the potato processor Mecklenburger Kartoffelveredelung, the brewery Lübz and meat processor Ludwigsluster Fleisch- und Wurstspezialitäten GmbH. Among this year’s newcomers are LandDelikat Bio-Rösterei from Barth, Hiddenseer Kutterfisch and BoddenLandEis, all representing regional producers. As Backhaus pointed out: “It is also important for us to use the Green Week as a platform for small companies too“. Samba groups, dance presentations, raffles, live bands and a gourmet water tasting round of the state’s day in what Backhaus described as the “finest hall” at the Green Week.

Hall 5.2, contact: Susan Koch, tel.: +49 (0)174/3383206, email: susan.koch@kreis-lup.de



Sugar – it’s how you use it

Sugar does not make you fat or ill – what is decisive is having the correct energy balance. It was with this thesis that the sugar industry’s association Wirtschaftliche Vereinigung Zucker e.V. is providing information about how to use sugar correctly. “Low-sugar foodstuffs do not necessarily contain fewer calories. Just like sugar, sugar substitutes also provide energy, and there is hardly any reduction in the amount of calories”, says the chief executive Günter Tissen. Moreover such foods frequently contain more fat to enhance the flavour. “So it is an illusion to think that one can lose weight by eating foods low in sugar. Sugar is a sustainable foodstuff that gives many food products a particular flavour or helps them keep fresh for longer.” Average sugar consumption has remained steady for many years at 35 kilos per person, but this also includes sales in the non-food sector, such as the production of bio-ethanol. Each year in the EU more than 18.5 million tonnes of sugar are produced from beet and there are 20 sugar factories in Germany where sugar beet is processed.

Hall 3.2, Stand 120, contact Günter Tissen, tel.:+49 228 22 85 115, email: tissen@zuckerverbaende.de