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Press Release

March 09, 2015

Green Week 2016: Morocco becomes first non-European partner country of Green Week

Morocco has been exhibiting at the Green Week since 1960

Berlin, 9 March 2015 – In 2016 the Kingdom of Morocco is due to become the first partner country of the International Green Week (IGW) from outside Europe and from Africa. A corresponding agreement was signed by Minister of Agriculture and Maritime Fisheries of the Kingdom of Morocco Aziz Akhannouch and CEO of Messe Berlin GmbH Dr. Christian Göke. In 1960 Morocco was the first African country to take part in the world’s largest consumer exhibition for agriculture, the food industry and horticulture. From 15 to 24 January 2016 this country, which also borders on the Mediterranean, will be exhibiting its many food items and luxury foods at the Green Week for the 49th time.

“It is a great opportunity for us to become the partner country of the International Green Week 2016. Cementing German-Moroccan relations has top priority for us“, said Agriculture Minister Aziz Akhannouch.

Dr. Christian Göke: “With all the major producers and business partners present and by hosting its own attractive display of products the partner country receives a unique opportunity to achieve maximum exposure. At the Green Week the partner country has the attention of the entire world’s agricultural policy makers, from which Morocco will gain long-term benefits in 2016.”

The farming industry is an economic mainstay of the Kingdom of Morocco and employs around 40 per cent of the population. In 2013 Morocco exported farming produce and foodstuffs worth 208 million euros to Germany. Overall, Germany was Morocco’s seventh-most important trading partner. In the same year Germany exported agricultural products worth 207 million euros to Morocco. The European Union is by far the most important trading partner of Morocco and receives more than half of all the country’s exports.

Plan Maroc Vert aims to invest 13 billion euros

Morocco’s strong involvement in the Green Week is part of Plan Maroc Vert, the country’s green plan for modernising and developing the farming sector. Morocco aims to invest more than 13 billion euros in the farming sector by 2020, thereby increasing its economic output. This strategy includes measures for dealing with climate change, providing support for smallholders and integration on international markets.

Press contact for Morocco, the partner country of the Green Week 2016:

Genius GmbH – Wissenschaft und Kommunikation

Krizia Schroeder, Robert-Bosch-Str. 7, 64293 Darmstadt

tel.: +49 (0)6151 62 723 42, fax: +49 (0)6151 62 723 01