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Press Release

January 20, 2020

Green Week Update – 20 January 2020

The number of the day
103 school workshops

are taking place this Monday, 20 January 2020, at the Green Week. Messe Berlin is expecting a total of more than 20,000 pupils on the Exhibition Grounds.

Topics of the day at the Green Week

German dairy industry presents its Strategy 2030 at the Green Week
On 20 January 2020 at the Green Week the German dairy industry is presenting its joint “Strategy 2030”, which provides answers to the foreseeable challenges it will face. Among other things plans are being made for standardised, nationwide communication activities by the industry. In addition there will be further improvements to production standards. By passing on market signals at an early stage to milk producers they should be able to adjust milk quantities more rapidly. Hall 3.2, Stand 138, contact: Deutscher Bauernverband e.V., telephone: +49 30 31 904 – 239, email:

Prizewinners: Outstanding examples of livestock at the Green Week
At the 4th National Show “Black Red Gold – hardy” in Halle 25 the awards ceremonies focused on hardy breeds of cattle such as Galloway, Hereford and Welsh Black. Such animals can be kept outdoors throughout the year, which means that their muscle mass develops more slowly and their meat has a more intense flavour. This makes it ideal for direct marketing. From a total of 260 entries from all over Germany the international jury awarded prizes to those animals that best represented the particular features of their breeds. Hall 25, contact: Paul Bierstedt, telephone: +49 162 1002462, email:

Small vine leaves to help deal with climate problems
At the wine display known as the Weinwerk at the Green Week, wine producer Jochen Funk from Friedelsheim is exhibiting Viognier, a variety of wine from southern France. It originated in the Rhône département of France but with increasingly dry summers it is spreading throughout the entire wine world. It is being cultivated by Funk on a trial basis on three hectares in the Palatinate region. The advantage of Viognier lies in its small leaves. The leaves on one hectare of traditional grapes used to make white wine have a total area of approximately ten square kilometres, compared with just six on the Viognier vines. This means that they require less water and can cope with the heat more effectively. This is a very aromatic wine, with hints of violet, peach and apricot, giving it a widespread popularity. Hall 22, Stand 157, contact: Jochen Fink, telephone: +49,170 5846808, email:

Nationwide land register to help prevent collisions with wild animals
The display by the German Hunters’ Association at the Green Week is demonstrating the many diverse features of hunting. Visitors can learn about the different tasks for which various breeds of working dogs are used and also about the uses for raccoon skins, as spokesman Torsten Reinwald explains. On the subject of animal welfare he mentions the efforts being made to prevent collisions with wild animals in particular. Soon a registry of animals that have been found will provide scientifically usable data for the whole of Germany. The purpose is to “collect, identify, alleviate”, according to Reinwald. Hall 27, Stand 204, contact: Torsten Reinwald, telephone: +49 30 209139423, email:

Co-working is the latest trend in the country
To an increasing extent new businesses in rural areas are being set up in the form of co-working spaces, which are being used by those sectors which are highly dependent on the internet. There has been a significant increase in demand, according to Jan Swoboda from the German Networking Agency for Rural Areas. Workplaces of this kind bring modern communication to rural areas and enable personnel to take advantage of global interconnections without having to commute to centres of population, which is bad for the environment and also time-consuming. For those who are interested the first question is: “What is the internet connection like?” If the answer is “good” or “very good” this not only helps to make a decision but also facilitates the process of obtaining funding. In Hall 27 with its display “Keen on the Country” the networking agency can also offer assistance with a diverse range of information. Hall 27, Stand 406, contact: Jan Swoboda, telephone: +49,228 6845 3956, email:

From all over the world

Meat substitute from Benin is looking for German distributors
Pépite d’Or – “gold nuggets” is the name of the company from Cotonou, capital city of this West African country Benin, which is looking for customers for its products at the Green Week. These include raw materials such as maize, soya beans, cashews and peanuts as well as processed items such as “Gold Nugget“ flour and a meat substitute made from soy seeds with the name Sofarine-G. Boil, season, simmer in oil, add vegetables, and it’s ready to eat. “It is popular with visitors”, according to Serge Adjadogbedji, the product manager. “They are asking when they will be able to buy Sofarine-G in Germany.” Now he is hoping to find a distributor. Hall 1.2, Stand 261, contact: Serge Adjadogbedji, telephone: +229 97038469, email:

Russia presents its exports in a hall of mirrors
The designer of the Export Center in the Russia hall has achieved an impressive presentation of the many different prospects for future trade with Russia in the form of a hall of mirrors. This is really something worth seeing. Visitors find their way in through distorting mirrors, some flattering to the figure, others with more of a warning. On entering they are welcomed warmly and can obtain advice about their particular interests. The discussions at the numerous tables focus on the problems resulting from the current trade embargo. Hall 2.2, contact: Warwara Babayan, telephone: +79856427513, email:

Thailand places the emphasis on innovations and sustainability
“We are represented by 22 exhibitors at the Green Week, a 50 per increase compared with last year”, reports Theeraphat Trangkathumkul, First Secretary for Business and Innovation Affairs at the Embassy of the Kingdom of Thailand. This year there is a greater emphasis on sustainability and innovation, including presentations showing ways of using exotic herbs in the kitchen and in cosmetics. One interesting new feature is a dried coconut powder to which liquid can be added to create tasty coconut milk. Completing the display this year is a programme on the stage with cookery shows and product presentations. Hall 6.2a, contact: Saipin Schneider, tel.: +49,177 9399213, email:

Tunisia: An aroma with positive side effects
Young Tunisian entrepreneurs process the flowers and leaves of an indigenous type of geranium with the aid of a sustainable distillation process to create an aroma that is typical of the country. This is available at the Green Week from the non-governmental organisation Sidiamor. This product is available as a water for use as a spice ingredient in cakes and biscuits, or as a cosmetic oil. The water also has medicinal properties, reducing cholesterol levels, acting as an antiseptic and stimulating the cardiovascular system. Hall 1.2, Stand 259a, contact: Connie Vogt, telephone: +49 151 4241 6142, email:

Denmark: From the farm straight to the cup
Jacob Christian Jebsen on the Danish combined stand is promoting his product by referring to the fact that it is “all made by hand”. The product in question is coffee from Tanzania, harvested on his own farm and brought by him to Denmark where it is roasted and sold. In this way he has the entire chain of production in his own hands. This “Kifaru” coffee gets its name from a rhinoceros living near the farm in the Ngorongoro crater. The coffee has been certified by the Rainforest Alliance as a guarantee of sustainability and high social standards in its production. And demand on the stand has confirmed Jacob Christian’s expectations, with a constant flow of satisfied purchasers. Hall 8.2, Stand 116, contact: Jacob Christian Jebsen, telephone: +45 21 29 3445, email:

Mongolia uses sheep’s wool pellets as an organic fertiliser
The nondescript dark grey pellets come from faraway Mongolia. They are made from sheep’s wool and serve as a long term organic fertiliser for cultivated and house plants. Underneath the roots they not only retain water for long periods, thereby reducing the frequency with which the plants need to be watered, but also release nutrients over a period of up to ten months. There is no risk of exceeding the required amount of fertiliser. Hall 4.2, Stand 331, contact: L.Ariunchimeg, telephone: +976 9984 5624, email:

Hungary: Sweet but safe
Because her daughters have an allergic reaction to gluten, Eleonóra Mocsár from Sáregres in Hungary only makes gluten-free pastries and chocolates in her confectionery business NOR999. She does not use white sugar either, replacing it where needed with honey. Instead of preservatives she uses premium spirits such as Hennessy cognac, whiskey or orange liqueur. Eleonóra Mocsár’s next step is to open a café in Budapest, but in the meantime visitors can sample her specialities at the Green Week. Hall 11.2, Stand 114, contact: Zsuzsa Lukács, telephone: +36 30,278 6632, email:

Georgia is presenting wine as well as honey from wild bees
Wine has traditionally been aged in clay pots known as Kwerwi, and these special wines are again on offer at the Green Week 2020. Wine has been produced in this way for 8,000 years, and it has been recognised as a world cultural heritage by UNESCO. Georgian honey, which also has a long tradition and has been collected for 5,000 years in hives known as ‘Jara‘, is also available on the stand. It owes its unique flavour to the fact that it is collected from many different flowers by wild bees. Hall 7.2c, Stand 104, contact: Inga Lekiashvili, telephone: +995,322 43 69 99 , email:

Foodstuffs from Sweden: Healthy and sustainable
A new brochure released by the Swedish ministry of agriculture summarises the benefits of food products from Sweden. Thus this Scandinavian country has the lowest levels of antibiotic use for livestock in the European Union. Some animal diseases do not even exist in Sweden. Animal welfare also plays an important role. During Swedish summers cattle can always be found in the meadows and pigs can keep their tails. The mild climate with its long hours of daylight produces aromatic fruit and vegetables. Sweden is second only to Austria as the country with the largest area of organically farmed land in Europe. Hall 8.2, Stand 113, contact: Tobias Kreuzpointner, telephone: +46 36 12 62 22, email:

Silver medal for Slovakian gin
Slovakia is particularly proud of one of its world champions: It is presenting Zizak at the Green Week. This is a gin made using natural methods and it won the silver medal last year at an international wine and spirits competition in New York. Slovakia imposes the strictest demands anywhere in the EU with regard to food safety. “That is why we have never had a food scandal”, explains Zuzana Cizmarova from the Ministry of Agriculture. Hall 6.2a, Stand 111, contact: Zuzana Cizmarova, telephone: +421,910,918,653, email:

Netherlands able to significantly increase agricultural exports
Last year, the Netherlands exported farming products worth a total of EUR 94.5 billion, which was equivalent to an increase of 4.6 per cent. Germany was by far its biggest trading partner, importing goods worth EUR 23.6 billion, which was EUR 8,78 million more than in 2018. “Our growth in production went hand in hand with significant progress in the field of sustainability, as regards the environment as well as energy consumption and the use of resources“, said Federal Minister of Agriculture Carola Schouten as she announced these figures at the International Green Week. Hall 18, Stand 101, contact: Femke Meijer, tel.: +49 160 96362170, email: femke.

Press contacts

Wolfgang Rogall
Deputy Press Spokesman and PR Manager
Telephone: +49 30 3038-2218

Christine Franke
PR Manager
Telephone: +49 30 3038 2275

Management Board, Messe Berlin:
Dr. Christian Göke (CEO), Dirk Hoffmann
Chairman of the Supervisory Board:
Wolf-Dieter Wolf
Companies register: Amtsgericht
Charlottenburg, HRB 5484 B

Non-commercial sponsors:

German Farmers’ Union (DBV)
Press Spokesman
Axel Finkenwirth
Tel. +49 30 319 04 240

Federation of German Food and Drink

Industries (BVE)
Chief Executive
Christoph Minhoff
Tel. +49 30 200786 167

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