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Press Release

December 09, 2019

Exclusive market overview of regional specialities, food trends and the startup scene

From 20 to 24 January the Professional Center is featuring specialist displays for the food trade

From 20 to 24 January at the International Green Week Berlin 2020 (17 –26 Jan.) the Professional Center at the Marshall Haus is the place to head for trade visitors from the food sector and representatives of the media. This is where, away from the bustle of the fair, trade visitors can sample a concentrated selection of specialities from exhibitors at the Green Week and meet food industry startups. “With the Professional Center we are providing a platform for buyers, retailers, caterers and F&B managers who are looking for new products and want to find out about regional and international specialities. The Professional Center is also where the industry can come together to exchange information and network“, is how Lars Jaeger, the project manager for the Green Week, described the importance of this exclusive meeting place.

IFS Focus Day: experts answer questions on certification

The IFS Focus Day on 20 January will be one of the highlights for trade visitors. Certification by the IFS (International Featured Standards) is becoming increasingly important for food producers, and experts will be on hand at the Professional Center to answer questions on the certification procedure and offer help.

Startup Days present new ideas for the food industry

With the IGW Startup Days on 22 and 23 January the Green Week is placing a spotlight on the food startup scene for the third time. Startups were invited to submit their products or marketing concepts, and the 20 most innovative entries have been selected for the final round in Berlin. At the Green Week these newly formed companies can network with established food trade stakeholders and opinion-formers. With the Startup Days Messe Berlin is highlighting the latest food topics and shifts in consumer behaviour. Although it is big players that mainly shape the market, food retailers are focusing increasingly on new brands. Microbrands are able to meet the growing demand by consumers for different flavours, product origin, production or compatibility with eating habits, whether they are motivated by health, philosophical or religious reasons.

Services for trade visitors

Among the exclusive services on offer to trade visitors are free parking at the ICC Berlin (subject to availability), information and organisational tools at the IGW Virtual Market Place for planning a perfect visit, the networking platform in the IGW lounge area at the Marshall Haus, free Wi-Fi, refreshments, and a trade press stand.

Visitors to the Professional Center must present either a trade visitor ticket, exhibitor pass or Green Week press pass to gain admission. The opening times are weekdays from 20 to 24 January 2020 from 10 a.m. to 6 p.m.

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