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- About us
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- future food hub
future food hub – Die Ernährung von morgen mitgestalten
NEU in Halle 22a
Discover food in a new way
The future food hub brings together new products, the latest food trends and the people behind them. Companies and start-ups showcase just how diverse, conscious and future-focused food can be – today and tomorrow.
It’s all about discovering, tasting and getting involved: explore products, experience trends first-hand and connect directly with the brands and people behind them.
Tastings, workshops, live cooking, talks and interactive formats make the future food hub a vibrant meeting place for new ideas, conscious enjoyment and genuine exchange.
The theme worlds of the future food hub
Plant
Based
Meat alternatives
Dairy alternatives
Plant-based drinks
Alternative proteins
Vegan foods
Zero & Alcohol-Free
Alcohol-free drinks
Functional drinks
Kombucha
Premium soft drinks
Alcohol alternatives
Sport
Nutrition
Protein products
Supplements
Recovery products
Functional snacks
Sports drinks
Personal
Nutrition
Functional food
Healthy ageing
Gut health
Women’s health
Personalised nutrition
Free
From
Gluten-free
Lactose-free
Allergen-free
Reduced sugar
Clean label
Food
Innovation
FoodTech & start-ups
AI & digitalisation
Smart packaging
Sustainable technologies
New foods
Why should I take part?
Presentation
in an innovative and high-impact themed environment
Direct access
to a health- and sustainability-conscious target audience
High visibility
through thematic placement
Integration
into communication and marketing activities
Networking
with industry representatives, media and trade visitors
Opportunities
to bring products and innovations to life
Discover our Theme World's
| Package | Price |
| Explorer 6 m² | €2,200 |
| Innovator 9 m² | €3,400 |
| Pioneer 12 m² | €4,200 |
| Custom stand solution from 12 m² | On request |
| Individual sponsorship package | On request |
Included in all stand packages: exhibition space, power connection, stand signage and inclusion in the future food guide.
Frequently asked questions
Downloads
Contact
Lavinia Pahnke
Your contact for the future food hub 2027