Fishing trips and birch juice champagne
In theory, of course, anyone can fish: Borrow equipment, put bait on the hook and off you go into the water. However, the chances of success are rather slim, says Jesper Larsson. The fishing guide from Muodoslompolo, far up in Swedish Lapland, therefore recommends: a fishing guide. "Most people think: I don't need that and it's expensive. But you actually save money. You learn so much from a fishing guide in one day that you save yourself years of fishing mistakes."
Sweden has 96,000 lakes and 3,200 kilometres of coastline, attracting many fishing fans. At this year's Green Week, the country is offering its own stand for fishing holidays for the first time in Hall 8.2. You can even win a raffle ticket for a trip in a fishing competition. "The list is already pretty full," says Jesper Larsson.
The best fishing spots and knowledge about nature
Demand is increasing. In Sweden, everyone's right applies - everyone is allowed to spend the night in nature and use it for themselves. It is therefore important that holidaymakers from abroad also know the right behaviour to avoid harming the environment. "Certified fishing guides not only explain equipment, techniques and fishing spots, but also impart knowledge about the nature, culture and history of our regions," says Jesper Larsson. "We live with nature and want to give our customers an idea of this."
Fine sparkling birch water
Nature also plays the leading role at the many food stands in the Scandinavian countries. A brand new addition: Ängabackens Björskoda - a non-alcoholic birch sap sparkling wine from Småland. Founder Martina Peterson runs the company Lanthandeln Sonarp together with her mother and business partner Karolina Eriksson. The birch trees grow on their farm in the village of Sonarp, south of Jönköping. "In spring, when the winter is just passing, we drill a small hole in the trees and tap a small amount of the birch water for a fortnight," explains Martina Peterson. The sap is then fermented in two stages. The result is a fine sparkling drink that goes wonderfully with savoury and spicy dishes.
Crispbread from the wood-fired oven
Right next door, you can marvel at Skedvi Bröd: crispbreads the size of a dinner plate, baked in the traditional way in a wood-fired oven. One step further on, the Swedish family business Prinsens Sill & Sallader offers a small but surprising selection of its many herring products; the favourite is the crumbly, full-bodied Brantevik herring, the marinade is a family recipe and top secret.
Finland presents itself primarily with craft beers as well as chicken, beef and pork jerky from Kukko. Denmark offers the classics soft ice cream and hot dogs - and visually interesting thick liquorice sticks filled with lemon, raspberry or mint cream, as well as sour sticks made from watermelon or cola.
Spectacular things from Norway's Arctic Circle
The Norwegian stalls are spectacular. The northern region in the Arctic Circle serves up tasty snacks including lightly smoked red seaweed and freeze-dried salmon. There is smoked seaweed salt and an "ocean snack": Wolffish skin with truffle and seaweed, which you can eat like crisps. If you're not feeling quite so experimental, you can simply stick to elk sausage, cranberry schnapps or macaroons with sea buckthorn and rosemary.